Government

• Understand how South Africa is perceived by the international media
• Learn how government can improve communications to support the economic development and business growth in South Africa
• Make contact with key international editors to enable implementation of an open communications strategy to support South Africa’s development
• Obtain some of the practical tools required for effective media messaging at local, national and international government level across a range of media channels, including new media

Business

• Understand how the media works and how it is changing and how business can use it to its advantage
• Hear how effective media relations can directly benefit business performance
• Meet senior editors, journalists and communications professionals who will be essential for effective PR in person
• Learn tricks of the trade from the insiders on media presentation and management for results

Communications Professionals   

• Understand how international media is changing and how that affects the needs of journalists and global media habits
• Meet editors of the worlds' press and TV and develop ongoing relationships for the benefit of your clients
• Network with potential new clients with a proven interest in media management