In just two days delegates will gain the kind of media understanding, training and contacts which would otherwise take weeks if not months and a significant financial investment in PR services to achieve. 

Effective communication, PR and contact with the media should be an essential part of any organizations’ marketing and reputation management strategy. With changes in the way media operates, with the challenges faced by the flow of negative coverage of South Africa overseas over the past year and with the opportunity of 2010 international media utilization and reputation management has never been more important for South African government and business.

If you are interested in how your country and/or organization is perceived internationally and in how to build or maintain a positive image and reputation of value in a changing media landscape then you need to be at this event.

In particular strategists, corporate executives and communications professionals from the following industries should attend:

• Banking, finance and investment
• Outsourced services
• Tourism
• Property development
• Local or national government
• International charities
• Public relations
• Media
• Communications
• Marketing
• Retail
• Transport
• Utilities
• Manufacturing
• Mining
• Telecommunications
• Healthcare
• Management consultants