Effective communication, PR and contact with the media should be an essential part of any organizations’ marketing and reputation management strategy. With changes in the way media operates, with the challenges faced by the flow of negative coverage of South Africa overseas over the past years and with the opportunity of 2010 international media utilization and reputation management has never been more important for South African government and business.

Delegates at IMFSA 08 numbered over 200 high level decision makers from business, government and PR agencies as well as media editors and owners from the region with an interest in how South Africa and/or their organizations are perceived internationally and in how to build or maintain a positive image and reputation of value in a changing media landscape.

In particular strategists, heads of corporate communications and PR executives from the following industries should attend:

• Banking, finance and investment
• Outsourced services
• Tourism
• Property and economic development
• Local government
• National Government
• Public relations agencies 
• Media
• Utilities
• Manufacturing
• Technology
• Telecommunications
• Management consultants